What It Is and How It Can Benefit Your Company
Amazon spent the last 25 years building Amazon.com. It now serves over 300 million active customers a wide selection of goods at competitive prices. You may be one of them.
But different customers have different needs.
Amazon has long known that businesses and organizations were shopping for office supplies and other goods in bulk on its store. To better serve them, the company launched Amazon Business in 2015.
“Everything we do at Amazon starts with the customer, and we kept asking ourselves, ‘How can we better serve those business customers?’” said 20-year Amazon veteran Alexandre Gagnon, vice president of Worldwide Amazon Business. “The procurement space is ready for innovation. We have leveraged the size, expertise, technology, and infrastructure we have built at Amazon, and adapted it for businesses and organizations of all sizes.”
Amazon Business has since become one of the fastest-growing ventures in Amazon’s history. It reached $35 billion in annualized sales in 2023.
“I’ve been excited about Amazon Business since the day it launched,” said Doug Herrington, CEO of Amazon Worldwide Stores. “The Amazon Business team is committed to long-term success of their business and its customers. Day in and day out, we dig into the specific purchasing needs of businesses and organizations and come up with innovative ways to deliver great prices, extensive selection, and consistent, reliable convenience. Businesses and organizations need different tools and features for their purchasing, and Amazon Business has built those tools. But we know that’s not enough, and we’ll keep iterating to make the customer experience even better.”
More than 6 million customers are now buying on Amazon Business. This includes small and medium-sized companies like the family-owned Red River Brewing Company in New Mexico, as well as large companies and institutions. Ninety-six Fortune 100 companies use Amazon Business, including Intel and