According to research, almost 70 to 80 percent of people seek information through search engines or search engines. Therefore, the online business people must know how to make their site appear in search engines.
From the analysis, search engine results, the important thing is to appear on the first page (page one). Because the majority stops on the first page and does not proceed to the second page.
By understanding the strategy of building Search Engine Optimization (SEO), internet marketers can attract many visitors for free. What distinguishes SEO with other online strategies is this way is free, for detail visit seo jakarta
Here are 3 important strategies for building effective and safe SEO:
# 1 Presenting the Best Content
We need to understand how search engines work. Basically, search engines want to display the best content that the user is looking for.
Search engines do not want to display irrelevant or useless content. Because if the resulting content does not match, it will disappoint the user and ultimately the search engines will no longer be used.
Therefore, search engines are very concerned with good content. As much as possible the search engines will attempt to display quality content.
What are good content criteria:
First, create information that suits the needs of visitors. If the information matches what is searched, it is sure visitors will be happy and feel at the site.
Write in the style of language that corresponds to the visitor. This is to ensure that the information is delivered properly.
Second, Write for Humans. Your readers are human. Then write for humans.
Although there are many rules on how to write SEO, but writing something nice read is much more important.
In addition, search engines are getting more sophisticated. They can understand the article well.
This is an example of a blog that delivers content with enough interest, that is relevant to the needs of visitors and written in a language that fits the topic.
# 2 Understanding Keywords (Keywords)
Search process in search engine using keywords. For example, a user uses the keyword ‘online business’ when looking for information about this type of business.
Therefore, online businesses that use SEO must understand the ‘keywords’ used by their visitors or target market.
What are the keywords in their business or business?
Then, it is necessary to examine what keywords are important in this business but not much competition. That is, not many similar sites that target keywords.
To understand keywords well, business people need to understand their target market. What they are looking for, the term they use.
In essence, in SEO, customer insights remain important.
# 3 Build Backlinks
In SEO, one important factor is building backlinks.
What is a backlink? Simply put, this is a link given by another party to our site. If the link is clicked then visitors will be delivered to the site given the link.
Backlinks are proof that others assume that our site is important so it deserves to be given as a reference. The search engine captures the backlink signal and uses it as one of the important factors in ranking the search results.
There are many ways of building backlinks. Even many who boldly claim to build backlink quickly with remarkable results.
However, it needs to be understood early on that what matters is not quantity but quality backlinks. How to find backlinks in bulk using automated software is very dangerous.
Although it can raise the ranking of sites that backlink quickly on the search page, this way is also very vulnerable detected Google algorithm that can be fatal, namely the ranking drop in search engines (usually almost for all keywords) up to penalty to deindex (if bulk spamming done quite brutal).
Google focuses on how to backlink excessive and not qualified. This is known as Google Penguin. In recent years, Google Penguin has caused many sites to be victims.