Apple Facts and Statistics (2024)
Apple has always enjoyed its largest popularity in the US. The American region is accountable for 45% of all revenue generation. In Q2 2022, the Americas brought in net sales of $40.88 billion. Approximately 40% of the revenue comes from the United States alone. Europe and China are two other major markets for Apple, as is evident from the table below. . Americas brought in net sales of $39.81 billion in the fourth quarter of the company’s 2022 fiscal year.
iPhone Statistics
As Apple’s most popular and valuable product, the iPhone has been the company’s main source of revenue since 2008, a year after its launch. Apple’s invention of Watch and AirPods did not diminish the attractiveness of its iPhones. iPhone still accounts for 50% of the company’s revenue.
Despite its unflagging popularity worldwide, iPhone has not shown a consistent increase in revenue. Apple had double-digit year-on-year iPhone growth from 2008 to 2015. From then to 2021, however, revenue stalled. The last year proved to be a breakthrough for iPhone: there was a significant jump in its sales, which brought revenue up by 39%. In the 2022 fiscal year, Apple surpassed $200 billion in iPhone revenue for the first time, hitting $205 billion.
In the first quarter of fiscal 2023, iPhone revenue was $65.78 billion, compared to the $68.78 billion analysts thought Apple would earn in this sector. The figure registers an 8.17% drop year over year. The challenging macroeconomic environment affected iPhone sales, Mac sales, and sales of wearables like the Apple Watch.
The table below reflects the uneven trajectory of iPhone revenue:
iPhone Revenue from 2008 to Q1 FY2023 ($bn)
Year | Revenue ($bn) |
2008 | 1.8 |
2009 | 13 |
2010 | 25.1 |
2011 | 45.9 |
2012 | 78.6 |
2013 | 91.2 |
2014 | 101.9 |
2015 | 155 |
2016 | 136.8 |
2017 |