Businesses of all sizes and across all industries are prioritizing data-driven decisions—making professionals in fields like data science and business analytics in high demand. A survey of corporate recruiters found that 86% planned to hire graduates with a master’s degree in business analytics in 2022, according to the Graduate Management Admission Council. And companies are paying six-figure salaries to these types of new recruits; in 2022, the median salary for master’s degree graduates in business analytics in the U.S. is $105,000, the GMAC survey reports.
Jon Alvarado, CEO of Teach Financial Literacy, describes his online financial literacy courses with one word: empowerment.
“The course is an understanding of finances,” Alvarado said. “But it’s also an understanding of your behavior around finances. It might not always be that you’re focusing strictly on the numbers, but you’re also focusing on the psychology about how you behave around money.”
Over a series of pre-recorded video sessions, Teach Financial Literacy gives adults and youth a stronger understanding of their finances and relationship to money.
Alvarado illustrated the idea of behavior around money with buying a pair of jeans. A pair of jeans costs X dollars, but if you prefer a more expensive brand, spending more money isn’t necessarily a waste, because you value one brand over another. Alvarado admits it’s a simplistic analogy, but he says the principle carries over to investing and spending on a large scale, and it highlights how finance education is as much numerical as it is emotional.
“We try to stay away from absolutes,” Alvarado said. “We’re really trying to just have that education piece and let participants determine what’s the best fit for them.”
Alvarado understands first-hand how emotion affects money-based decisions. After Alvarado taught middle school math in Grand Island for 12 years, his father was diagnosed with cancer, and the family struggled financially. Alvarado didn’t want other families to face similar stresses, so in 2020 he contacted Sandra Barrera, coordinator for Rural Prosperity Nebraska’s Latino Small Business Program, and worked with her to found Teach Financial Literacy.
The Latino Small Business Program provides business development guidance to entrepreneurs looking to create their own businesses in Nebraska. From drafting proposals to cutting the red ribbon, Barrera offers expert advice and connects business owners with local city governments, for free and