Lightspeed Golf data depicts another year of growth for the golf industry along with changing preferences from the younger generation of golfers
MONTREAL, Jan. 25, 2023 /PRNewswire/ – Lightspeed Commerce Inc. (NYSE: LSPD) (TSX: LSPD), the one-stop commerce platform for merchants to simplify, scale and create exceptional customer experiences, today released a new State of the Golf Industry Report combining unique golf course sales data with insightful golfer survey data to provide a detailed analysis of trends from the past year.
Following two years of tremendous demand in the golf industry, largely attributed to the COVID-19 pandemic, 2022 was expected to be a year of leveling off for North American golf facilities, as new and less-serious golfers may have retreated to alternative recreational hobbies. However, Lightspeed customer data showed an average same-course increase of 9.6% in rounds played at North American courses over 2021.
Notable golf industry data from 2023 State of the Golf Industry Report:
- Regionally, Lightspeed-driven golf courses saw an average, same-course increase of 11.5% (United States) and 7.5% (Canada) in rounds played year over year, with the greatest increases in traditional golfing hotspots like California and Florida
- Lightspeed’s North American courses experienced an 11.4% increase in total GTV1, spurred by an impressive 28% increase in food & beverage sales compared to 20212
- The average transaction size for North American golf courses using Lightspeed increased by 4.2% in 2022
“Golf courses are continuing to see great momentum in North America — a sign that the increase in the sport’s popularity over the last few seasons might be here to stay — and leveraging technology like Lightspeed is key to ensuring that course operators can provide a first-class experience for their golfers,” said David