May 12, 2026
3 Things Every Crypto Investor Should Know About Dogecoin

Seemingly out of nowhere, Dogecoin (CRYPTO: DOGE) has been on an extraordinary run in 2024. It’s now up 120% for the year and currently ranks as the eighth-largest cryptocurrency, with a nearly $30 billion market cap.

Given that Dogecoin is now outperforming Bitcoin (CRYPTO: BTC) for the year, it’s perhaps no surprise that it is beginning to attract attention from crypto investors. But before you invest in Dogecoin, there are three key things you need to know.

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Dogecoin is, first and foremost, a meme coin. That means that its price performance is based on nothing more than hype, buzz, and speculation. As a result, Dogecoin is capable of skyrocketing in price if there’s enough hype and buzz. But, at any moment, the hype bubble could collapse, and the price of Dogecoin could fall to zero.

Consider what happened in 2021. In early January, Dogecoin was trading for just $0.01. After a huge hype cycle, Dogecoin exploded in value before hitting $0.74 in May. By July, though, the hype cycle was over, and Dogecoin collapsed to just $0.20. If you are viewing a trading chart for Dogecoin for that time period, it’s a vertical line straight up, followed almost immediately by a vertical line straight down.

So, if you’re dreaming of getting rich quickly and becoming a Dogecoin millionaire, you need to adjust your expectations. In more than a decade, Dogecoin has never once hit the $1 mark. That brief period in May 2021, when Dogecoin hit a price of $0.74, was the only time it ever came close.

When Dogecoin launched in 2013, it stood alone as the only meme coin. However, since then, there have been many Dogecoin copycats, rivals, and spinoffs. The most obvious rival is Shiba Inu (CRYPTO: SHIB), which has a market cap of about $11 billion. If you use a site like CoinMarketCap, you can easily find a large number of other Dogecoin alternatives, all of them using nearly the same dog mascot.

Dogecoin mascot.
Image source: Getty Images.

Taking a bigger-picture view, the meme coin universe is expanding at a very rapid rate, and Dogecoin is hardly unique anymore. There are literally thousands of new meme coins being created daily. So, it’s much harder for Dogecoin to be the top dog.

In terms of overall performance, Dogecoin doesn’t even come close to some of the hottest meme coins. For example, the dog-themed meme coin Dogwifhat (CRYPTO: WIF) is up a stunning 1,300% for the year. And you can now find cat-themed meme coins that are up even more. Even if you’re OK with the idea of investing in speculative meme coins, you’d still be leaving money on the table by investing in Dogecoin rather than one of these other meme coins.

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