5 Platforms Using Artificial Intelligence to Generate Ad Creative
Throughout the digital marketing industry, people are asking how they can use artificial intelligence to do more with less. Just last week, the video startup Waymark announced that it would become the first company to use AI to produce TV commercials with voiceover capabilities as part of a partnership with Spectrum Reach, the advertising sales business of Charter Communications. While the AI voiceover platform is impressive, Waymark is not the first company to integrate AI into ad creation.
Startups like Omneky, Creatopy, and Luna have been integrating AI technology into their ad creation platforms for years. With OpenAI’s ChatGPT hitting the mainstream, more brand advertisers are seeking out generative AI solutions to make their own campaigns more effective and scalable. Here are five companies to watch.
Tools to Generate Ad Creatives with Artificial Intelligence
1. Omneky
Omneky takes the guesswork out of ad creation. The company’s AI generates rapid iterations of ads to boost ROI and uses deep learning to show tailored ads for each customer. The digital creatives Omneky generates can be scaled for multivariate testing for each platform. Using Omneky’s cloud-based software, brands can also launch digital ad creatives at scale across many outside ad platforms. Omneky brings campaigns and metrics from different platforms to a centralized hub, so advertisers have better control and a greater ability to analyze campaign performance over time.
2. Ad Creative
Ad Creative is an AI-powered ad creation tool that helps brands create higher-performing ads and social creatives for campaigns on Facebook, Instagram, Google Ads, LinkedIn Ads, Twitter Ads, Pinterest Ads and any other display advertising platform. Using AI and machine learning, the software can generate more than 100 conversion-focused digital ads in seconds. In addition to the design, Ad Creative will also write the text and headlines, each tailored to the platform