KELLOGG Organization UNVEILS NAMES FOR Worldwide SNACKING AND NORTH AMERICAN CEREAL Firms Following Prepared SEPARATION
- Global snacking business enterprise to be named Kellanova
- North American cereal business enterprise to be named WK Kellogg Co
- Kellogg’s model to keep on being on product packaging of the two organizations all over the environment
Struggle CREEK, Mich., March 15, 2023 /PRNewswire/ — Kellogg Organization (NYSE: K) nowadays unveiled the names for the potential organizations it will build by means of its planned separation into two marketplace-foremost, general public firms targeted on international snacking and North American cereal. The names will go into outcome in link with the spin-off of the North American cereal small business, which Kellogg Corporation intends to comprehensive by the close of 2023. Though the corporation names will improve on spin completion, the “Kellogg’s” model will stay on item packaging of both of those firms around the entire world.
The worldwide snacking, international cereal and noodles, plant-primarily based meals, and North American frozen breakfast small business will be named Kellanova. Kellanova will be a worldwide snacking powerhouse with a portfolio of legendary, entire world-class models, which include Pringles, Cheez-It, Pop-Tarts, Kellogg’s Rice Krispies Treats, MorningStar Farms, Incogmeato, Gardenburger, Nutri-Grain, RXBAR, and Eggo. Kellanova will also steward a suite of beloved global cereal brand names, together with Kellogg’s, Frosties, Zucaritas, Unique K, Krave, Miel Pops, Coco Pops, and Crunchy Nut, amid many others.
“The identify Kellanova alerts the Company’s ambition for the potential, setting up on the solid manufacturer fairness and legacy developed over the previous 117 decades as Kellogg Company,” claimed Steve Cahillane, Kellogg Firm’s Chairman and Main Government Officer, and foreseeable future Chairman and Main Government Officer of Kellanova. “The ‘Kell’ overtly recognizes our enduring relationship to Kellogg Company, although ‘anova,’