Is Social Media a Secret Weapon for American Businesses
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In 2023, the modern business no longer looks like a brick and mortar store and can now include small businesses, startups, and online enterprises just as leading industry brands that have been established for decades. With the online environment and such diversity in how products and services are now sold, more and more businesses are beginning to consider the impact of social media and how they can use these platforms to their advantage.
Why is social media driving change?
As the internet is used to perform a host of activities and share content (memes are popular, so why not use a free online GIF maker to create your own moving ones?) gaining a foothold in digital environments is becoming increasingly more necessary for those wanting to enhance their influence and maximize reach. Right now, this isn’t as simple as creating a website, ecommerce page, or similar to engage with audiences anymore – and with statistics suggesting that social media platforms generated around $992 billion just last year through online purchases, it’s simple to see why.
Outside of straight sales, around 70% of consumers that interact positively with a brand’s social media presence are likely to both recommend the products and services on offer and connect with them on a more consistent basis. This is one of the leading reasons why it can be especially important to not only create a strong brand image on social media, but also to maintain profiles and create unique marketing campaigns that suit the needs of selected platforms.
Top benefits of creating a social media presence for businesses
Social media profiles are a fantastic aspect of digital marketing and can transform how businesses operate and interact with the online landscape. With this in mind, here are the top benefits of having a social