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In 2023, the modern business no longer looks like a brick and mortar store and can now include small businesses, startups, and online enterprises just as leading industry brands that have been established for decades. With the online environment and such diversity in how products and services are now sold, more and more businesses are beginning to consider the impact of social media and how they can use these platforms to their advantage.
Why is social media driving change?
As the internet is used to perform a host of activities and share content (memes are popular, so why not use a free online GIF maker to create your own moving ones?) gaining a foothold in digital environments is becoming increasingly more necessary for those wanting to enhance their influence and maximize reach. Right now, this isn’t as simple as creating a website, ecommerce page, or similar to engage with audiences anymore – and with statistics suggesting that social media platforms generated around $992 billion just last year through online purchases, it’s simple to see why.
Outside of straight sales, around 70% of consumers that interact positively with a brand’s social media presence are likely to both recommend the products and services on offer and connect with them on a more consistent basis. This is one of the leading reasons why it can be especially important to not only create a strong brand image on social media, but also to maintain profiles and create unique marketing campaigns that suit the needs of selected platforms.
Top benefits of creating a social media presence for businesses
Social media profiles are a fantastic aspect of digital marketing and can transform how businesses operate and interact with the online landscape. With this in mind, here are the top benefits of having a social media presence:
- Better connect with customers
- Boost brand awareness
- Better leverage your marketing strategy
- Increase both leads and sales
- Provide omni-channel engagement and add an avenue of customer support
- Build a loyal following for your brand
- Target marketing efforts to the right audiences
- Generate interest in your products and services
- Create hype for events, new product launches, and more
- Collect first-hand feedback from real, verifiable customers
An often overlooked benefit of using social media profiles to launch and maintain marketing campaigns is that this can be incredibly cost-effective when compared to traditional avenues. Of course, there will be some initial outlay but long-term, when advertising is curated in the right way, promotions will typically begin to take care of themselves.
For example, if you create videos and images that are enhanced with editing tools (such as using color correction, video upscaling, and even image style transfer), you will be encouraging viewers to interact with and share your content. As many current, operational social media profiles now have their own followings and reach, your posts will be connected with an even more diverse pool than if you were relying on a marketing strategy that doesn’t include this kind of media.
Customer service is another aspect that can benefit businesses of all sizes. When customers run into problems or have issues with products and services, websites that only provide access to automated live chat services and phone or email responses often leave users waiting for help and they can feel like their needs are not being met. Whether you actively manage your accounts or employ someone to do it for you, your customers will know that they are contacting your brand directly and that they are likely to get relevant assistance.
Is social media really the way forward for American businesses?
As there are so many benefits to using social media profiles for advertising, more and more people are using these types of platforms to interact with brands and even make purchases, and shareable content has the ability to completely overhaul marketing campaigns and increase reach; the answer is undoubtedly yes. One of the biggest focuses can be on scalability, and those that are hoping to move into newer environments and create a business that has a wider global reach will benefit the most.
Selecting the right platforms and generating outstanding content can be a business’ secret weapon, especially as the online environment is increasingly competitive and brands can easily be overlooked. If a business curates cohesive pages that are bright, vibrant, and establish brand reliability, their content can often do the hard work for them.
Article paid for by: WhitePress Publishing LTD – whitepress.com/en
The news and editorial staff of the Marin Independent Journal had no role in this post’s preparation.
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